Products
Co-Wash: Gentle Cleansing for Healthier Hair
04/24/2017 By Chemyunion
The co-wash technique (conditioner washing) has been gaining popularity in hair care. It provides a gentle cleansing alternative by replacing shampoo with specially formulated conditioners. Ideal for wavy, curly, or dry hair, co-washing is a great solution that enhances shine, movement, and hydration—supporting the overall health of the hair.
What is Co-Wash and How Does It Work?
Co-washing differs from traditional shampoo cleansing. It uses mild conditioners that cleanse the hair without stripping away the scalp’s natural oils. This technique is especially beneficial for people who wash their hair more than twice a week, as it helps prevent the dryness and breakage caused by harsher cleansers.
Benefits of Co-Wash for Hair
- Gentle yet effective cleansing without harsh sulfates
- Reduced dryness and frizz
- Preservation of the hair’s natural moisture
- Recommended for curly, coily, and bleached hair
- Less damage for chemically treated strands
In the United States, about 17% of consumers use cleansing conditioners, and 34% believe co-washing is as effective as traditional methods. The technique is growing globally, driven by demand for gentler, more natural hair care—especially among younger consumers.
Active Ingredients for Co-Wash Conditioners
Chemyunion offers a range of innovative actives ideal for cleansing conditioners, leave-in treatments, and hair masks, specifically developed for co-wash routines and hair care:
Hidragloss Quat C22 A multifunctional active with conditioning and nourishing properties. Its behenic structure and triglycerides promote lipid replenishment, intense shine (up to 39% increase), and deep conditioning.
Sensoveil Sil A natural blend of triglycerides and plant-based alkanes that delivers shine, softness, and anti-frizz action. As a silicone alternative, it enhances detangling and cuticle alignment—even after rinsing.
Activeshine® Amazon 3R A natural alternative to silicones offering noticeable shine and softness. It enhances golden highlights in blonde and highlighted hair, promoting immediate fiber revitalization.
Wavemax® A botanical active derived from chia and flaxseed extracts, ideal for curl definition and hold. In tests, it maintained curl shape for up to 12 hours—even in humid and windy conditions.
GoBlond® Perfect for bleached hair, GoBlond® increases hair strength by 12.4%, reducing the dry and brittle appearance caused by chemical treatments.
Seriseal® Made with silk cocoon proteins, this active repairs damaged cuticles and treats brittle, bleached, and split-end-prone hair, providing intense fiber reconstruction.
The Co-Wash Trend
Co-washing is more than just a trend—it meets the growing demand for gentle yet effective hair care. With Chemyunion’s advanced actives, brands can create conditioners and treatments that provide mild cleansing, deep hydration, and excellent sensory performance.
Looking to develop a high-performance co-wash line? Talk to our specialists and discover how our solutions can elevate your formulation.