Products
Be Your Beauty: Actives That Celebrate Authentic Beauty
05/19/2025 By Chemyunion
Cosmetic solutions that connect well-being, technology, and identity
The Be Your Beauty campaign invites you to discover a new way of seeing beauty—more authentic, conscious, and aligned with the desires of the consumer of the future.
Using innovative active ingredients for personal care, we combine sensorial textures with advanced technology to create solutions that turn self-care into a meaningful ritual—one that connects you with your essence.
With a focus on sustainability, efficacy, and personalization, we proudly present three new cosmetic ingredients that celebrate the freedom to be who you are.
Three consumer profiles for a new era
Freedom
You are guided by the pursuit of truth and authenticity. Your choices align with a conscious and sustainable lifestyle, prioritizing products that make a positive impact.
Code: FGC002D24
Self-expression
You inspire positive change with your energy and authenticity. Your choices reflect your values, confidence, and commitment to inclusion.
Code: FCR006B24
Authenticity
You value personalization and stay true to your principles in a world of imposed standards. Your independence inspires others to forge their own path.
Code: CAE001A25
New Active Ingredients for Personal Care 2025
Below are Chemyunion’s latest innovations for personal care formulations, enabling a wide range of textures and applications.
Hidrahair® Seal SE MB: A fermented biotech ingredient that delivers instant and long-lasting repair of split ends. Its bioadhesive action smooths the hair fiber surface, reducing breakage from mechanical stress while controlling volume and frizz.
Ecoffea® Citrus: An upcycled active that stimulates structural proteins in the skin. It improves skin texture and reduces wrinkles and fine lines in the neck and décolleté area in as little as 28 days.
Peptid4® B-like: A synthetic tetrapeptide that mimics the mechanism of botulinum toxin. It helps modulate muscle contraction, significantly reducing expression lines—from mild to deep. Developed with green chemistry principles, it contains 99.86% natural origin content.
Discover the beauty within you
With the Be Your Beauty campaign, we reaffirm our commitment to creating solutions that celebrate diversity, promote well-being, and deliver proven results for both skin and hair care.
Be yourself. Express your essence. Innovate with ingredients that make a difference. Schedule a meeting with our experts to learn more about this campaign.