Powderfeel WR
Sensory Emulsifiers
Oil-in-water emulsifier that provides high emulsion stability in cold process, reducing environmental impact and process cost. Allows the development of viscous or fluid emulsions with high hydration. Supports up to 40% of the oil phase and can result in aqueous or rich solutions.
INCI
Cetearyl Alcohol (and) Glyceryl Stearate (and) Ceteth-20 (and) Sodium Polyacrylate (and) Hydroxypropyl Starch Phosphate (and) Crambe Abyssinica Seed Oil
% of Use
0.5 to 5
Applications
Anionic or Non-ionic Bases, Creams, Emulsion, Gel-creams, Lotion, Spray Lotions, Butters, Sunscreen, Serum, Tonics
Benefits
Viscosity Increase, Energy and Process Saving, Stabilizes emulsions, Hydration, Process Optimization, Soft Skin, Allows High Concentration of Oil Phase, Cold process, Skin Barrier Restoration, Distinctive Touch, Versatility of Application
Certifications
China Compliant
Documents for Download
Documents for Download
Related Terms
- emulsifier
- sustainable
- cold processes
- viscosity
- fluidity
- hydration
- aqueous solutions
Related Formulations
Answer your questions
Frequently Asked Questions
What is Powderfeel® WR?
Powderfeel® WR is a sensory ingredient developed by Chemyunion for cosmetic applications. It was designed to provide a dry touch, velvety feel, and powder-touch effect in skincare, makeup, and sun care formulations.
What is Powderfeel® WR used for?
It is used to improve formula sensoriality, reduce greasy feel, create a dry elegant finish, and enhance consumer experience in emulsions, serums, sunscreens, and makeup.
Can Powderfeel® WR be used in sunscreens?
Yes. Sensory ingredients such as Powderfeel® WR are highly valued in sun care because they help reduce tackiness and improve the final skin feel.